What Makes a Commercial Effective
Effective commercials are ones that people will not only remember, but will also associate with your brand. There are quite a few commercials that are memorable, but they aren’t always associated with what they are advertising. Some people associate the Energizer Bunny with the Eveready battery! The first priority of a commercial should be to get your brand recognized and to get customers banging down your door.
Repetition in advertising is important. People will remember something after seeing it 6 times, which means your commercial will need to be viewed that many times in order for people to recall it. While repeat viewing is essential, a good jingle and slogan can help people with retention of your commercial and your brand name.
Commercials that have a hook and get people to share them can do wonders for your business. If your commercial makes it on social media because it is funny or features something unexpected, your business will receive a lot of attention. However, to get the most out of that attention, you need to make sure that it is integrally associated with your business and brand name. A commercial that people remember, but have no idea what its advertising, is not effective at all.
One other thing to keep in mind is that commercials need to be designed to sell your product or service to new customers. Avoid ego-driven commercials that may feature the CEO or be something that boosts the self-esteem of the people involved in the advertising campaign.
At Piranha Pictures, our team is dedicated to giving you the best commercial available to promote your brand and raise awareness of your business. We know that making sure people are able to associate your company with what you do is an important part of getting them through the door. Let us help you create a commercial that people will remember. From writing to filming, we can do it all. Contact us today for a quote, and we’ll get started on making your business stand out from your competitors. Piranha Pictures knows how to start a frenzy, so let the frenzy work for you!